Other-worldly security meets Pente with a healthy dose of chromatic aberration. Building the next phase of Ghost.
Challenge
A brand refresh to better reflect their name and communicate business values to the security space.
In light of the upcoming October 31st halloween launch of their new AI product, Ghost approached Pente to redesign their website and uplevel their brand presence to captivate new investors, industry leaders, and make a big splash in the market. We recognized the value of a successful spooky relaunch and worked out a scope of work that would help make a lasting impression short and long term for their brand.
Authentically resonating with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.
Goal
We explored product capabilities as we refined their brand messaging, and created a brand new look to truly showcase their identity.
Embarking on our joint creative journey, we had a vision for a fresh visual identity that truly showcases their unique place in the security space. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
Crafting intricate brand narratives for lasting and meaningful impact.
Crafting intricate brand narratives for lasting and meaningful impact.
